A pitch deck is a presentation deck that is used to pitch your idea or company to investors. It is a more detailed version of your elevator pitch. One of the single most important aspects of creating an effective pitch deck is to organize it based on the audience and forum to which it is being presented. For those not qualified as “sophisticated investors”, you have to tailor it one way compared, say when going after VCs or high net worth individuals Several key components to a pitch deck include high-level summary slides, the problem you are addressing, the product, the market/strategy, the team, financials/projections and the tone you want to convey. But most importantly, your passion and vision moving forward.
Remember, people, invest in people and their ideas. So, people first. As such, they have to believe you.