Blue Ocean Strategy (BOS). A practical guide and how to apply it
BLUE OCEAN STRATEGY. A Practical Guide ©️2022 Logic Figures Pty Ltd. All Rights Reserved Blue Ocean Strategy (BOS) is a book published in 2004 (revised in 2015 and 2017) written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. They allege that there are strategic moves that create a leap in value for